Photography and Video

as of June 2005

Producing quality photos and videos requires special expertise to convey the proper message. Marketing and Public Relations has staff and workstudy photographers who are trained to take professional quality photos. The department also has a professional videographer and editor on staff.

Policies for Requesting a Photography or Video Project

All video or photo projects through Marketing & Communications require submitting an e-mail or action request to the Marketing Operations Manager.

Requests must include:

a brief description of the project requirements
dates
deadlines

Please allow ample time for processing, approval and production. It is up to the discretion of Marketing and Public Relations to approve and determine whether the job can be produced internally or by an outside vendor. Marketing & Communications is not responsible for costs for materials in photo or video projects.

Marketing & Communications retains all rights to the usage of video and photo taken by the department. If a department outside of Marketing & Communications hires an outside vendor to obtain video or photos, that department retains all rights to the usage of that media.

Video and photo duplication is for Palmer and Palmer-related events only. The department inquiring for production is responsible for duplication costs of video and photo materials. The following are duplication prices for video and photo duplication.

Processing Time

Please allow ample time for processing, approval and production. It is up to the discretion of Marketing and Public Relations to approve and determine whether the job should be produced in-house or by an outside vendor.

Even if a project seems small, multi-media projects take a lot time and effort to produce. When requesting a photography or video project, be sure to factor in a realistic timeline (talk to the Marketing Operations Manager for details).

As with all departments on our campuses, Marketing & Communications has multiple projects going on at the same time, many of which have been in the queue for months in advance. Be aware of major events the Colleges participate in (such as Homecoming or The Fountainhead Experience), as projects requested during those times may be delayed.

Costs

Marketing & Communications is not responsible for costs for materials in photo or video projects. The requesting department is responsible for all costs involved in the project.

Rights and Usage

Marketing & Communications retains all rights to the usage of video and photo images taken by the Department. If a department other than Marketing & Communications hires an outside vendor to obtain video or photos, that department retains all rights to the usage of that media.

Duplication

Video and photo duplication is for Palmer College of Chiropractic and related events only. The department requesting production is responsible for duplication costs of video and photo materials. All copyright laws will be enforced.

The following are duplication prices for video and photo materials as of September 2004 and may be subject to change.

Video/DVD/CD Prices

DVD w/ plastic sleeve & label $6 each
VHS 60 Minute w/label & paper sleeve $3 each
VHS 120 Minute w/label & paper sleeve $5 each
VHS 160 Minute w/label & paper sleeve $6 each
CD w/ plastic sleeve $2 each
DV video tapes for video programs $15 each and masters, 120 minutes

Photo Prices

4x6 color photo copy (from digital) $0.50 each
5x7 color photo copy (from digital) $2 each
8x10 color photo copy (from digital) $5 each
CD photo disc $5 each
35mm color film (24 exp.) $6 each
35mm color developing (24 exp.) $10 each

Copyright Issues

All inquiries for use of video or photos from Palmer College of Chiropractic must be directed to Marketing and Public Relations’s Marketing Operations Manager.

Requests for permission to reproduce images or other copyrighted material from the Palmer collections are handled by the Palmer Foundation for Chiropractic History or the archives at the Palmer Library.

Video/Photo Check-out Policy

The Palmer College Marketing & Communications Department has limited video and photo equipment available for check out to departments. It is the responsibility of the individual faculty or staff member to make sure that all equipment checked out from the Palmer College Marketing & Communications Department is returned in the exact condition it was in before it was checked out. Marketing & Communications is not responsible for lost or broken equipment once it has been checked out.

It is also imperative that the Palmer College employee who borrows the equipment is the one to use it. Please do not allow others to use the equipment, as you will be held liable if anything happens.

A VHS video camera and tripod are available for checkout to Palmer faculty or staff members to use for Palmer-related events only. Please submit an action request with description to Marketing and Public Relations with project requirements, dates and deadlines. Please allow two weeks for processing and approval. It is up to the discretion of Marketing and Public Relations to approve the usage of the video camera. The camera user must provide blank videotapes.